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Feature Articles

SiriusDecisions Tony Jaros Shares Sneak Peek Into Summit Content

Approximately 400 sales and marketing executives are expected to turn out next month for the fourth-annual SiriusDecisions Summit (May 13-15 in Scottsdale, AZ). The event, which features speakers including Buell Duncan, VP of marketing, IBM Software Group, Deborah Nelson, SVP of marketing, Technology Solutions Group, Hewlett-Packard, and Gail Ennis, SVP of marketing, Omniture, spotlights best practices for aligning revenue-generating functions around common goals of reputation building, demand creation and sales optimization.
  • Written by Demand Gen Report Team
  • Category: Feature Articles
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Former Avaya CMO Argues For, Always-On Approach To Demand Engines

One of the earliest adopters of lead nurturing and campaign management is now proposing that drip marketing and long-term campaigns aren’t keeping up with the “always on” aspect of the Web 2.0 world. During a recent presentation at the IDC Sales & Marketing Effectiveness Summit in New York, ex-Avaya CMO Jocelyn Attal argued that time is now for a fundamental approach to engaging BtoB buyers.

Marketers Improving Response, Recall Rates By Integrating Video Into Lead Gen Programs

Struggling to stand out in a crowded inbox filled with Webinar invites, more marketers are integrating video messaging into their demand generation campaigns. By distributing viral videos through social media platforms such as YouTube and Facebook, and integrating the rich media into outbound messaging, several companies have reported significant upticks in web traffic and lead volume.

  • Written by Andrew Gaffney
  • Category: Feature Articles
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