Feature Articles

Following Oracle’s acquisition of the assets of Market2Lead last month, the industry grapevine has been buzzing with talk of other pending deals. The latest reports have Salesforce.com in talks to acquire Genius.com, although neither company would confirm or deny the possibility of a deal.

Back in April, Salesforce announced a definitive agreement to acquire Jigsaw, a leader in crowd-sourced data services. That deal was valued at approximately $142 million in cash, but insiders say Salesforce has set aside more than $500 million for other strategic acquisitions.

It’s no secret that social media is the popular new kid on the block in marketing circles, but few companies have cracked the code as marketers have struggled to quantify ROI and establish the ultimate value of social media.

BtoB marketing thought leaders are aiming to remedy the need for social strategy, as new social media resources have recently emerged. Eloqua recently released its Social Media Playbook, a 42-page guide dubbed, “Everything Your Company Needs to Know to Succeed on the Social Web.” The e-book is available for free to marketers striving to deepen their company’s social media presence.