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Heavyweights Line Up Behind HubSpot For New $32 Million in Series D Funding

HubSpot_SeriesD_Infographic-resized-600
HubSpot
announced today it has secured $32 million is Series D funding, financed by Sequoia Capital, Google Ventures and Salesforce.com. This marks the first joint investment for the three companies. This is the fourth round of financing round for HubSpot.

HubSpot CEO Brian Halligan said the company will allocate a large portion of the funding toward research and development, as the company continues its commitment to innovating inbound marketing for the SMB market.

"The fundamental way that people shop, learn, and buy has changed radically in the last few years,” Halligan said. “HubSpot helps transform the way businesses market from outbound marketing (cold calls, email blasts, and direct mail) to inbound marketing (Google, blogs, social media, mobile, etc.).”

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Bulldog Solutions Joins Marketing Cloud Group To Connect Services


logoAs new Cloud-optimized marketing strategies such as social media, paid search and search engine optimization effectively deliver both short and long-term results, leading marketing firms are expanding their Cloud expertise and connections. BtoB demand-generation agency Bulldog Solutions has joined the Marketing Cloud, a consortium of Cloud-based marketing services providers focused on transforming and improving the way companies manage and execute end-to-end marketing campaigns.

The Marketing Cloud is a collection of Cloud-based marketing services designed to make internal marketing functions more efficient and external marketing programs more effective. Organizations are running marketing programs focused on delivering a more streamlined approach to powerful enterprise Cloud computing capabilities, without the cost, risk and complexity associated with traditional marketing platforms.

SAS Eyes Leadership Position In IMM With Assetlink Acquisition

You’ve heard of category killers. SAS thinks it has a category creator. With the acquisition of marketing resource management pioneer Assetlink, SAS believes it has stretched beyond the standard marketing resource management (MRM) solution for retailers and other verticals. According to Assetlink CEO Chetan Saiya, the combination will bring Integrated Marketing Management (IMM) and its lead management capabilities to the forefront.

“There’s a tremendous convergence happening right now in the amount of media and the amount of automated messaging that a company manages,” Saiya said. “Companies are having to very tightly integrate the data from their messaging with the impact that it has on sales and marketing. We think it creates the new category of integrated marketing management.”

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Starting From Scratch:
 Marketing Automation Best Practice for New Adopters


For BtoB marketers that are realizing the potential benefits of implementing a marketing automation system, rolling out and utilizing the technology can be an intimidating venture. Due to the complexity of automating marketing programs, there are various components to consider.

According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, 54% of CMOs have either begun or completed their implementation of marketing automation software, and another 17% intend to begin implementation. The report also found that 79% of CMOs have established some kind of automation process.

“Many companies rush to make an automation purchase before taking the time to define their internal requirements, such as what will they need from the automation solution,” said Carlos Hidalgo, President,  The Annuitas Group. “It is best to approach the purchase of automation in a cross-functional manner that includes groups beyond marketing including sales, operations, customer service and finance as these decisions will have an impact on each of these functional areas.”

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Starting From Scratch:
 Marketing Automation Best Practice for New Adopters


For BtoB marketers that are realizing the potential benefits of implementing a marketing automation system, rolling out and utilizing the technology can be an intimidating venture. Due to the complexity of automating marketing programs, there are various components to consider.

According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, 54% of CMOs have either begun or completed their implementation of marketing automation software, and another 17% intend to begin implementation. The report also found that 79% of CMOs have established some kind of automation process.

“Many companies rush to make an automation purchase before taking the time to define their internal requirements, such as what will they need from the automation solution,” said Carlos Hidalgo, President,  The Annuitas Group. “It is best to approach the purchase of automation in a cross-functional manner that includes groups beyond marketing including sales, operations, customer service and finance as these decisions will have an impact on each of these functional areas.”

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