The annual SiriusDecisions Summit has become the bellwether event to track the progress and maturation of demand generation practices in the BtoB sector. And based on the presentations from this year’s event, held last week in Scottsdale, AZ, major BtoB companies are now realizing significant payoffs from their investments in sales and marketing alignment and lead management tools and processes. 

The event provided three days of best practices, benchmarks, case studies and proof points, all demonstrating how Bb-to-B b companies that have made investments in integrated lead development, demand management and measurement are outperforming their competitors.

By John Luginbill, CEO, THE HEAVYWEIGHTS

Most healthcare marketers will agree that social media is a great way to engage patients with helpful information. If done right, social media can do so much more.

By John Luginbill, CEO, THE HEAVYWEIGHTS

Most healthcare marketers will agree that social media is a great way to engage patients with helpful information. If done right, social media can do so much more.

By John Luginbill, CEO, THE HEAVYWEIGHTS

Most healthcare marketers will agree that social media is a great way to engage patients with helpful information. If done right, social media can do so much more.

Silverpop recently announced the addition of several new product features deisgned to help marketers leverage social, mobile and local channels for a more connected marketing approach. Technology has enabled consumers to communicate on the go through social networking sites and access their email inboxes on-the-go. Silverpop said it will combine email marketing and social networking by launching its Share-to-Social feature, to help marketers become more “mocial” by integrating social, mobile, local and email.

Via new social-sharing options to the Silverpop Engage, marketers can allow recipients to promote messages to their Facebook friends via “like” and “recommend” buttons and can suggest a list of additional Twitter accounts for a contact to follow after they have shared content.  Silverpop has also added StumbleUpon and Xing to the list of networks to which email recipients can share content.

Silverpop recently announced the addition of several new product features deisgned to help marketers leverage social, mobile and local channels for a more connected marketing approach. Technology has enabled consumers to communicate on the go through social networking sites and access their email inboxes on-the-go. Silverpop said it will combine email marketing and social networking by launching its Share-to-Social feature, to help marketers become more “mocial” by integrating social, mobile, local and email.

Via new social-sharing options to the Silverpop Engage, marketers can allow recipients to promote messages to their Facebook friends via “like” and “recommend” buttons and can suggest a list of additional Twitter accounts for a contact to follow after they have shared content.  Silverpop has also added StumbleUpon and Xing to the list of networks to which email recipients can share content.

The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in marketing, training and collaboration.

Based on responses from more than 550 marketers nationwide, the second annual Unisfair survey reveals 60% of respondents plan to increase spending of virtual events and environments this year.

The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in marketing, training and collaboration.

Based on responses from more than 550 marketers nationwide, the second annual Unisfair survey reveals 60% of respondents plan to increase spending of virtual events and environments this year.

Creating content for nurturing campaigns is a challenge even for season marketers, therefore any case studies outlining success in this area a hot commodity. A recent webinar, hosted by the B2B Lead Roundtable blog featured ECI Telecom’s Associate VP of Marketing Programs Michelle Mogelson Levy, sharing a great nurturing roadmap for marketers.

The webinar, titled “How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results,” explored the success the company had it with its lead nurturing campaign.

While ECI was already having success marketing to its targeted database of prospects, Levy pointed out that the company was looking to generate more leads in new markets for its broader base of technology solutions. 

Creating content for nurturing campaigns is a challenge even for season marketers, therefore any case studies outlining success in this area a hot commodity. A recent webinar, hosted by the B2B Lead Roundtable blog featured ECI Telecom’s Associate VP of Marketing Programs Michelle Mogelson Levy, sharing a great nurturing roadmap for marketers.

The webinar, titled “How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results,” explored the success the company had it with its lead nurturing campaign.

While ECI was already having success marketing to its targeted database of prospects, Levy pointed out that the company was looking to generate more leads in new markets for its broader base of technology solutions.