Grabbing market share requires BtoB marketers to develop and maintain a sound understanding of their target customers. Marketers are challenged to cater to customers’ priorities, worries, business challenges and needs more so than ever before.
Grabbing market share requires BtoB marketers to develop and maintain a sound understanding of their target customers. Marketers are challenged to cater to customers’ priorities, worries, business challenges and needs more so than ever before.
Most companies have received a passing grade when it comes to the basic curriculum for marketing automation deployment, but the advanced classes of the technology are proving to be difficult. A new survey by DemandGen Report found a wide majority are successfully utilizing email marketing, web forms and landing page tools, but are struggling to successfully deploy more advanced tools such as lead nurturing and lead scoring are taking more time to master.
The Marketing Automation Growth Curve survey, conducted in March and April of this year, targeted firms that have already deployed a marketing automation system. The survey found most marketers are starting with the basic tools and then graduating over time to more sophisticated functionality, such as lead nurturing and lead scoring.
Most companies have received a passing grade when it comes to the basic curriculum for marketing automation deployment, but the advanced classes of the technology are proving to be difficult. A new survey by DemandGen Report found a wide majority are successfully utilizing email marketing, web forms and landing page tools, but are struggling to successfully deploy more advanced tools such as lead nurturing and lead scoring are taking more time to master.
The Marketing Automation Growth Curve survey, conducted in March and April of this year, targeted firms that have already deployed a marketing automation system. The survey found most marketers are starting with the basic tools and then graduating over time to more sophisticated functionality, such as lead nurturing and lead scoring.
Most companies have received a passing grade when it comes to the basic curriculum for marketing automation deployment, but the advanced classes of the technology are proving to be difficult. A new survey by DemandGen Report found a wide majority are successfully utilizing email marketing, web forms and landing page tools, but are struggling to successfully deploy more advanced tools such as lead nurturing and lead scoring are taking more time to master.
The Marketing Automation Growth Curve survey, conducted in March and April of this year, targeted firms that have already deployed a marketing automation system. The survey found most marketers are starting with the basic tools and then graduating over time to more sophisticated functionality, such as lead nurturing and lead scoring.
According to industry sources, marketing automation vendor Marketbright, Inc. has assigned all of its operating assets to Credit Management Association (“CMA”) for “liquidation through a general assignment for the benefit of Marketbright’s creditors.”
Marketbright’s former CEO Erik Bower has been engaged to solicit bids for the purchase of rights to Marketbright’s proprietary software (version 1 and version 2) as well as the right to negotiate new contracts with Marketbright customers. The other assets listed included marketing materials, including domain name, web site, contact/lead database, blog and web site content. CMA expressed a willingness to sell the assets individually or in bulk, depending on the best bid.
During the recent DemandCon event in San Francisco, DemandGen Report sat down with Sam Weber, CEO of Genius.com. At the time of the interview, Genius had just surpassed 1,200 companies taking advantage of its free account offer. The company announced this week that it had reached 1,500 companies using a free account, and conversions were above 6% with an average sales price near $10k annually.
New Aberdeen Research found that BtoB organizations tapping information from BtoB directory ZoomInfo outperform other companies on key performance indicators (KPIs).
Act-On Software, provider of cloud-based integrated marketing platforms, announced today that it has closed $10 Million Series C funding, led by Trinity Ventures. Existing venture partners Voyager Capital and U.S. Venture Partners, were part of the round, as well as participation from Stanford University.
The Beaverton, OR-based company has grown its staff by more than 200% since its first round of funding in November 2010, according to CEO Raghu Raghavan, and is on pace to exceed the 300-customer mark by the end of Q2 2011.
The sales and marketing funnel had three days in the spotlight during the inaugural DemandCon event, May 18-20 in San Francisco. Bringing together more than 60 industry speakers and approximately 300 attendees, the event featured blueprints of successful rollouts of integrated demand generation programs, and challenged the conventional thinking on the structure of the funnel.
In the opening keynote address, Jeff Ernst, Principal Analyst at Forrester Research, serving CMO and Marketing Leadership Professionals, took a somewhat controversial stand by encouraging sales and marketing executives to “bury the funnel.” Ernst said it was a myth that the funnel represents buyer behavior and suggested that rather than aligning marketing and sales, organizations must focus on alignment with the buyer.
