DemandGen International, Inc., a global team of marketing automation and lead management consultants, has ranked number 363 in Inc. Magazine's 30th annual Inc. 500, with a three-year growth of 940%.

Danville, CA-based DemandGen International currently boasts more than 200 customers across 12 countries worldwide, including mega brands Apple, American Express, Citrix, Dell, DuPont, FICO, Informatica, Adobe, eBay and Taleo, among others. Key partners include Eloqua, Salesforce.com, Oracle, Microsoft, Marketo and Demandbase. In addition to its Bay Area headquarters, the company currently maintains offices across the United States and Canada, as well as in Germany, Austria, France, Singapore and the UK.

Eloqua announced Wednesday that it has filed a registration statement with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. The company plans to list on the Nasdaq Global Market under the symbol ELOQ.

The number of shares to be offered and the price range for the offering have not been determined. However, an article on The Wall Street Journal’s web site estimated the company planned to sell up to an estimated $100 million of common stock in the offering.

J.P. Morgan Securities LLC and Deutsche Bank Securities Inc. will serve as joint book-runners for the offering, with JMP Securities LLC, Needham & Company, LLC, and Pacific Crest Securities LLC acting as co-managers. 

More than 275 organizations will showcase applications and solutions focused on helping sales and marketing professionals leverage the Cloud for increased efficiency at Salesforce.com’s annual Dreamforce Conference, August 30-September 2 in San Francisco.

Now in its ninth year, there are nearly a dozen marketing automation vendors staking their claim in the space with sponsorships. Further validating the growing influence of automation tools, Marketo and Eloqua both are both Titanium level sponsors; HubSpot, Silverpop and Pardot are Platinum sponsors; Act-On is a Gold sponsor; and Aprimo, eTrigue, Neolane and Genius are Bronze sponsors.

Silverpop recently announced the launch of Social Sign In, a new feature designed to help site visitors leverage social identities during the sign-in process. Through a partnership with Janrain, a provider of social identity management solutions, Silverpop customers can now offer their site visitors an alternative to web form completion. Entering a one-year exclusive agreement, Janrain selected Silverpop as its premier marketing automation provider.

Silverpop recently announced the launch of Social Sign In, a new feature designed to help site visitors leverage social identities during the sign-in process. Through a partnership with Janrain, a provider of social identity management solutions, Silverpop customers can now offer their site visitors an alternative to web form completion. Entering a one-year exclusive agreement, Janrain selected Silverpop as its premier marketing automation provider.

By Jeanne Hopkins, Director of Marketing, HubSpot

You publish content to generate demand. You don’t generate demand to publish content. One sign that content marketing may be failing is if you first need to market your content.

By Jeanne Hopkins, Director of Marketing, HubSpot

You publish content to generate demand. You don’t generate demand to publish content. One sign that content marketing may be failing is if you first need to market your content.

HubSpot announced yesterday its acquisition of Oneforty, a social media marketing company based in Cambridge, MA. Oneforty developed a directory of social media applications that will be merged into the HubSpot App Marketplace. Additionally, Oneforty’s social media marketing tool called SocialBase also  will be incorporated into the HubSpot product.

News of the acquisition comes just two months after HubSpot acquired marketing automation provider Performable. In March 2011, HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. “Having Oneforty join our team and working with them on transforming marketing is exciting,” said HubSpot CEO Brian Halligan. “The combined social media expertise of HubSpot and Oneforty will benefit all of our customers.”

HubSpot announced yesterday its acquisition of Oneforty, a social media marketing company based in Cambridge, MA. Oneforty developed a directory of social media applications that will be merged into the HubSpot App Marketplace. Additionally, Oneforty’s social media marketing tool called SocialBase also  will be incorporated into the HubSpot product.

News of the acquisition comes just two months after HubSpot acquired marketing automation provider Performable. In March 2011, HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. “Having Oneforty join our team and working with them on transforming marketing is exciting,” said HubSpot CEO Brian Halligan. “The combined social media expertise of HubSpot and Oneforty will benefit all of our customers.”

BtoB companies' inability to align sales and marketing teams around the right processes and technologies has cost them upwards of 10% or more of revenue per year, or $100 million for a billion-dollar company, according to IDC.

With BtoB buyer behavior continuing to evolve, industry research points to an emerging skills gap within sales organizations, as reps are finding it more difficult to sustain a dialogue with prospects. These trends have pushed sales enablement to a top priority for BtoB organizations are challenged to empower sales teams to deliver relevant, high-touch interactions.

“Buyers are saying they have critical timeframes that have to be met, and the sales folks they are working with are not meeting these timelines,” noted Michael Gerard, VP Sales Advisory Service, IDC. “It might be the result of sales folks dropping the ball, or a lack of skills. Don’t overlook the fact that it might be a lack of support within the organization. We have to help make those connections.”