By Roger Bottum, VP Marketing, SpringCM
What is content marketing? Content marketing is the art and science of engaging your potential buyers in a conversation long before they say “hello,” so they’re more likely to buy from you.
By Roger Bottum, VP Marketing, SpringCM
What is content marketing? Content marketing is the art and science of engaging your potential buyers in a conversation long before they say “hello,” so they’re more likely to buy from you.
Brainshark, Inc, a provider of online and mobile video presentations technology, recently announced SlideShark, an application for showing PowerPoints on the iPad. Available for free in the App Store, the new platform is designed to streamline the importing and viewing of PowerPoints via the Apple device.
As iPad sales surge — increasing 183% year-over-year during Apple’s fiscal third quarter — more companies are deploying them to support sales, marketing, training and other field operations. PowerPoint remains integral to these processes, with more than 30 million presentations created daily, according to Microsoft estimates.
Demandbase, Inc. announced that more than 30 new Eloqua customers have selected Demandbase Real-Time ID to optimize web experiences since the company announced the plug-in to Eloqua’s marketing automation suite at the Eloqua Experience conference in October 2010.
The Demandbase Real-Time ID Service is designed to identify existing customers, target accounts, industries and other business attributes of the web visitor before web pages are served, to optimize interactions with personal engagements. The technology also can be plugged into existing Eloqua forms, requiring fewer questions to be asked of visitors (from an average of 12 to five fields).
Eloqua is officially in a “quiet period” following its September 2011 IPO filing, but the company managed to make a lot of noise during its user event this week. Eloqua Experience drew more than 1,200 attendees to San Francisco, CA, an increase of 42% year-over-year, according to Eloqua’s CEO Joe Payne.
Although Payne could not highlight specific forward-looking statements due to the filing, he did note the company’s continued growth acceleration. Eloqua reported it is growing at nearly 40% year-over-year through Q3 2011. The company serves more than 80,000 individual users in more than 40 countries, and now supports more than 6 billion transactions a day.
During the kickoff keynote, Payne emphasized the company’s strategy to address the shift to “SaaS 2.0” — where mobile, social and apps are driving the new models for delivery, engagement and integration.
Marketing automation vendors reported another healthy quarter of growth in revenue and new customers in Q3 2011. Driven largely by the increased adoption among SMB organizations, the category continues to grow and industry analysts point to more telling developments in the space.
“We’re still seeing strength in the market; vendors are announcing Q3 quarter sales rates similar to second quarter,” noted David Raab, Principal, Raab Associates, Inc. “The market is beginning to stratify more clearly by client segment: microbusiness vendors (Infusionsoft, OfficeAutoPilot, Genoo, MakesBridge) have more clearly separated themselves from SMB systems (Pardot, Act-On, Net Results, SalesFusion) and from Enterprise vendors (Eloqua, Aprimo, Neolane). HubSpot and Marketo are straddling: still largely SMB but looking to penetrate the Enterprise. I’m not sure they can serve both.”
By Michael Shanker, CEO & Director, Extraprise
In part two of our series we discussed how BtoB marketers are beginning to realize the value of customer intelligence and how it can provide actionable insight and optimize revenue, yet many continue to view the process as costly and complex.
By Michael Shanker, CEO & Director, Extraprise
In part two of our series we discussed how BtoB marketers are beginning to realize the value of customer intelligence and how it can provide actionable insight and optimize revenue, yet many continue to view the process as costly and complex.
Responsys, Inc., a provider of email and cross-channel marketing solutions, announced the irelease of Responsys Interact Fall ‘11, the latest version of the Responsys Interact Suite.
Responsys Interact Fall ‘11 features extensions to the Responsys Interact Suite including a new application designed to allow organizations to effectively coordinate and manage local marketing campaigns.
BlueBird Strategies has joined The Marketing Automation Institute (MAI), a marketing automation community and certification resource, as a sponsor.
As a lead generation firm, BlueBird Strategies has been building upon marketing automation platforms from companies including Act-On Software, Manticore Technology, Marketo and Pardot since the inception of marketing automation.
