The Teradata Data-Driven Marketing Survey 2013 revealed that while many companies are moving toward data-driven marketing, nearly half of marketers agree that data is the most underutilized asset in their organization. In response, many companies are starting in the marketing department as they look to make operational adjustments to tighten marketing-IT integration.

The survey was conducted by Teradata Applications, a division of Teradata that is focused on business, marketing and analytical applications, and services. More than 2,200 global marketers responded to the survey.

Talygen, a provider of business automation tools, has added a CRM module to its SaaS application, enabling users to access the program from tablets, smartphones or desktops.

Talygen CRM automates various customer relationship management tasks and is fully integrated with other Talygen features, such as contacts, project management, time tracking and invoices.

Bulldog Solutions has announced five marketing technology service packages designed to help clients implement and optimize marketing data, technology and reporting infrastructure.

"Creating a solid marketing technology foundation is not just about buying a marketing automation platform (MAP), it's about making sure that there is strong lead management process integration, data quality, systems integration, metrics and reporting, and training and support," said Johnny Anderson, Bulldog’s VP of Marketing.

GenieConnect, has launched MarketingConnect, an automated marketing solution designed specifically for events.

MarketingConnect automatically generates personalized marketing communications, including information on news, education sessions, speakers and exhibitors, based on an attendee’s interests.

Marketo reported $22.5 million in revenue for Q2, a 62% increase over the previous year. The company’s customer count increased to 2,592 and officials pointed to a strong diversity in customer acquisition across CRM ecosystems, consumer brands, verticals and geographies as well as SMB and enterprise sectors.

For Q3, Marketo expects to report revenue between $23 and $24 million, and full-year forecasts are for revenue in the range of $89 to $91 million.

Marketing used to just “throw leads over the wall” to the sales department and hope that a good number of them would stick. But now that marketing is responsible for a revenue contribution goal, the walls are tumbling down. It is no longer a question of how many leads marketing can generate, but how they can provide the right content and other resources to sales to ensure that as many leads as possible turn into deals.

The increased pressure to contribute to revenue, along with buyers delaying their engagement with sales until later in the decision-making process, has resulted in rising interest in sales enablement tools over the past six months, industry observers noted.

Brainshark signed En Pointe Technologies, an IT products and services company, as an authorized reseller of its SlideShark Team Edition, which is the business-class version of the Brainshark SlideShark application.

With this partnership, the overall reach and number of channel partners for SlideShark will increase, according to Brainshark representatives. In addition, En Pointe customers will be equipped to harness the power of their iPads and iPhones by having PowerPoint presentations render properly on their devices, officials added.