Grapevine6
is an enterprise social and digital sales engagement platform. It is designed to provide sales teams with personalized content to engage buyers throughout the customer lifecycle.
True Influence
, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data Officer. He will lead the data strategy and data-driven product implementations for all True Influence products.
Perficient, Inc., a digital transformation consulting firm, acquired Sundog Interactive, Inc., a B2B marketing agency. The acquisition is positioned to strengthen Perficient’s Salesforce and manufacturing consulting capabilities, and adds about 100 technology, sales and consulting professionals to the company.
PebblePost
, a direct mail marketing platform, appointed Jacob Ross as its new President. Ross joins the team to help lead the company into its next phase of growth, following a round of Series C funding in 2018. He will report to CEO Lewis Gersh.
LinkedIn unveiled a new homepage for Sales Navigator that is designed around alerts and aims to help sales teams quickly identify relevant prospects and prioritize next steps. The company also released a deeper integration with Microsoft Dynamics 365 to help improve sales efficiency.
B2B marketers don’t have it easy. From aligning with sales, mastering ABM, executing personalized campaigns and proving ROI, the list of tasks keeps growing, along with the number of martech tools to manage.
Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well, that space has matured, and today there are more than a handful of companies touting intent capabilities. But not all intent is actually intentional when it comes to real interest in your solution.
Over the last several years, video content has become a highly preferred content format for B2B buyers. Demand Gen Report’s 2019 Content Preferences Survey showed that the majority (92%) value video content when researching purchase decisions — with 51% saying it is one of the most valuable content formats.
Alyce’s AI-powered gifting platform aims to help sales and marketing teams execute personalized direct mail and swag programs at scale to drive pipeline within top accounts.
Folloze, a B2B customer engagement platform, launched Personalization Engine, a new product positioned to use data and AI to create content-based experiences that drive engagement throughout the buyer’s journey. The company also announced a new integration with Demandbase.
