ZenIQ Debuts ABM Platform For Data-Driven “SmartPlays”
- Written by Klaudia Tirico
- Published in Solution Spotlight
ZenIQ is an ABM Management Platform designed to orchestrate account-based marketing plays powered by data science, called SmartPlays.
FEATURES/FUNCTIONALITY
The ZenIQ platform offers a single view of target accounts and can provide insight into individuals who influence and make purchase decisions. With this cross-platform insight, ZenIQ deploys the SmartPlays to scale data, create deeper engagement and coordinate messages and touches across teams and channels.
TARGETED USERS
Target users include CMOs and VP-level marketing executives, as well as demand gen and operations professionals. ZenIQ targets new and seasoned ABM practitioners.
COMPATIBILITY
The ZenIQ platform is designed to integrate with existing sales and marketing tech stacks. It typically starts with Salesforce CRM and a marketing automation platform such as Marketo, Hubspot, Eloqua or Pardot. Many customers are also integrating direct mail, SDR email and phone platforms, as well as ABM display ad platforms.
DELIVERY/PRICING MODELS
Sales and Marketing professionals typically start engagement with ZenIQ’s ABM diagnostic, a free ABM assessment instance of the platform, available on the homepage. Paid programs start at $1,000/month for entry-level SmartPlays and scale to enterprise engagements quoted based upon needs.
CURRENT CLIENTS/USERS
ZenIQ has more than 40 client relationships, including Marin Software, Callidus Cloud, Terminus, Intelligent Demand, Tipalti, Hive9, Ayla Networks and HostAnalytics
COMPETITIVE POSITIONING
ZenIQ provides account-based plays powered by data science. The platform analyzes target account interactions across user’s tech stack, identifies opportunities to increase engagement, and orchestrates multiplayer, multi-channel marketing and sales actions.