Widen Introduces Quick Insights Tool To Track Content Performance
- Written by Klaudia Tirico
- Published in Solution Spotlight
Widen Quick Insights is an analytics “cheat sheet” for digital marketers that reveals the most engaging content, where it’s used and how it could perform better.
FEATURES/FUNCTIONALITY
Quick Insights is an analytics feature in the Widen Media Collective that helps marketers gather information to help plan, produce, promote and repurpose more effective marketing content.
The company has introduced new metrics and tools designed for quick research, brand monitoring and sound decision-making: The new insights engagement score metric factors in views, downloads, social media shares and other criteria to help brands identify their most engaging assets. The asset trail tool allows marketers to see the total number of views and referrer URLs once an asset is embedded on a site. The video retention tracker tool monitors average view time, number of plays and drop-off location for each video.
TARGETED USERS
The targeted users of Quick Insights are marketing managers or directors, content managers and creative directors.
DELIVERY/PRICING MODELS
Quick Insights is free for Widen Collective customers, with the average subscription starting at $15K-30K per year.
CURRENT CLIENTS/USERS
B2B companies such as Steelcase have already deployed the solution.
COMPETITIVE POSITIONING
Quick Insights offers marketers new ways to identify the most engaging digital assets and sort them by their level of popularity and reach. Quick Insights can highlight the most important information about a marketer’s assets at a glance with total views of an asset, average view time and number of plays for videos assets.
CONTACT INFO
Widen Media Collective
Attn: Jake Athey, Marketing Director
6911 Mangrove Lane
Madison, WI 53713
Email: jathey@widen.com
Phone: 608.443.5472