Vision6 Debuts Email Marketing Automation For Mid-Market Companies

Vision6 is an integrated marketing solution for email marketing automation. Founded in 2001 and headquartered in Australia, Vision6 recently expanded to the U.S. to offer customizable, enterprise-grade tools to mid-market companies and agencies.

FEATURES/FUNCTIONALITY

The Vision6 email marketing automation product integrates with applications such as Google Analytics, WordPress and Facebook to enable marketers to create tailored automated campaigns.

In addition to enterprise grade email automation, Vision6 also offers SMS, forms and social media solutions. Other advanced features include mobile-friendly templates, spreadsheet view for data segmentation, testing capabilities powered by Litmus and interactive visual reports.

TARGETED USERS

Vision6 is built for marketers and agencies that want to get the most out of their email marketing efforts.

COMPATIBILITY

Vision6 is in active development of a Salesforce integration where users are fully enabled to develop their Vision6 email marketing automation without leaving the Salesforce platform. In addition to the ongoing development, Vision6 has integrated with Zapier to allow the company to work with CRMs and ERPs. The company also works with Jitterbit for more advanced enterprise-level integration capabilities.

DELIVERY/PRICING MODELS

Vision6 has three pricing tiers to choose from, starting from $9 per month.

Customers have the ability to try Vision6 for free with a fully featured account, by receiving 250 free emails. Vision6 also offers agencies their own free Vision6 account to create email marketing campaigns to promote their agency.

CURRENT CLIENTS/USERS

Customers include digital agencies such as Clemenger BBDO Australia, as well as internal marketing teams at companies including Audi Sydney and BMW Brisbane.

COMPETITIVE POSITIONING

Vision6 fills a market gap by offering customizable, enterprise-grade email marketing automation to mid-market companies and agencies at an affordable price. Internal marketing teams on the Pro Marketer plan can benefit from ongoing phone support, automation expertise and minimal implementation costs.

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