Sync Salesforce And MailChimp With ChimpSync

August 26, 2014
Written by Brian Anderson
Published in Solution Spotlight

ChimpSync is designed to provide MailChimp users with Salesforce integration, allowing users to sync contacts, leads and other campaign data between the two platforms.

ChimpSync logo ChimpSync is designed to provide MailChimp users with Salesforce integration, allowing users to sync contacts, leads and other campaign data between the two platforms.

Features/Functionality

The solution intends to enable users to send campaign members and contacts directly from a Salesforce campaign page to a selected MailChimp list. Deeply segmented lists provide targeted messages to prospective customers. MailChimp data — such as opens, clicks, clicked links, bounces and unsubscribes — can also sync directly to Salesforce.

Other features include:

The ability to monitor MailChimp campaign results within Salesforce;
A ChimpSync Mailing List add-on in Salesforce that allows users to bring precise segmentation to their campaigns; and
The option to setup a two-way sync where results and summary statistics are synced back to Salesforce, or a one-way sync where Salesforce leads and contacts are the only type of data synced with MailChimp.

Compatibility

ChimpSync offers Salesforce and MailChimp integration.

Pricing

$49 per company, per month.

Competitive Positioning

Use Salesforce campaigns to easily segment contacts and leads and synch to any MailChimp list ChimpSync’s simple add-on enables users to instantly sync data between both platforms and provide a holistic view of campaign effectiveness.