Solution Spotlight: Vocus’ Marketing Suite


The Vocus Marketing Suite is an integrated software suite that helps a business reach new customers and engage current ones through publicity, email, search, and social marketing.


The Vocus Marketing Suite is an integrated software suite that helps a business reach new customers and engage current ones through publicity, email, search, and social marketing.

Features/Functionality

The Vocus Marketing Suite integrates search, social, email and publicity into one suite that helps businesses attract, engage and retain customers. The suite features integrated email campaigns, local search marketing, enhanced social media tools and Buying Signals, a new feature that delivers marketing opportunities directly by pinpointing Twitter users who are looking for specific products or services.

The Vocus Marketing Suite delivers social media, traditional media and publicity alerts by HARO directly through the Business Streams feature, which shows users what’s happening in their industry, their businesses and their connections. The Recommendation Engine then prioritizes the content and gives users recommended actions to take on posts — such as re-tweet, engage or share — or ideas for content. Once users make new connections, they can keep them engaged using Vocus’ integrated email marketing.

The suite also includes a news release service to connect companies with the media. HARO publicity alerts companies to opportunities from journalists actively seeking experts to feature in their stories. Additionally, the suite helps businesses manage Facebook with Facebook Apps and helps keep business information updated in local searches through the Local Listings feature.

Target Audience

Vocus’ Marketing Suite focuses on small and medium-sized businesses across all industries. The typical customer is an owner/proprietor of a business or the leader of a marketing department.

Compatibility

The Vocus Marketing Suite currently does not have any CRM or ERP integration.

Delivery/Pricing Model

The Vocus Marketing Suite is a cloud-based SaaS solution for businesses. Our software is sold on annual contracts that start at around $4000 per year.

Current Clients/Users

  • City of Ennis Texas Convention & Visitors Bureau
  • Cobra Sports International Inc.
  • Crowne Plaza Times Square
  • DARE
  • DiamondNexus
  • Gallo Center for the Arts
  • Gibson Guitars
  • Laguna Tools Inc.,
  • Purple Trout, LLC
  • Oneida, LTD

Competitive Positioning

Vocus’ Marketing is the only marketing suite to deliver search, publicity, social, and email marketing into one powerful integrated suite – giving users full control over their owned and earned marketing efforts.

Contact Info

For more information, visit www.vocus.com; email info@vocus.com; or call 800-345-5572.