Social Selling With Socedo

October 1, 2014
Written by Brian Anderson
Published in Solution Spotlight

Socedo is a tool that enables users to leverage social media for lead prospecting and engagement.

socedo logo Socedo is a tool that enables users to leverage social media for lead prospecting and engagement.

Features/Functions

The solution is designed to help users find social media prospects and qualify them automatically by leveraging their social media profile. Users can setup search criteria for specific prospects, prioritizing data such as:

Hashtags;
Twitter handles; and
Keywords found in prospect social media bios.

Users are presented with a list of social prospects that meet their predetermined criteria, which can be approved, declined or held for further review. Approved prospects are then engaged, allowing users to further nurture prospects along the sales lifecycle.

Compatibility

The solution is offered with an online dashboard, and is compatible with Twitter and LinkedIn.

Competitive Positioning

Socedo provides users with automated messages that can target social prospects via Twitter and LinkedIn. The solution also automates several social media tasks, such as favoriting particular tweets or following a prospect at a predetermined time of the day.

Socedo reports highlight key analytics regarding high-value prospects so further action can be taken, while also providing the right messaging that brings relevancy to the target audience. It allows marketing and sales teams to manage their pipeline by providing valuable insights via the Socedo dashboard.