Selling Simplified

July 8, 2014
Written by Brian Anderson
Published in Solution Spotlight

Selling Simplified offers full-service demand and lead generation services for technology business leaders, helping them achieve revenue targets and capitalize on their fundamental business. The firm recently joined the Marketo LaunchPoint partner ecosystem.

SellingSimplified logo Selling Simplified offers full-service demand and lead generation services for technology business leaders, helping them achieve revenue targets and capitalize on their fundamental business. The firm recently joined the Marketo LaunchPoint partner ecosystem.

Features/Functions

Selling Simplified manages the lead generation process by generating, tracking and nurturing leads. Users can opt to use the system for fine tuning demand generation strategies or for a start-to-finish plan using the company’s pay-for-performance model, in which long- or short-term plans can be implemented. The firm also assigns a Marketo-Certified specialist to each account to help identify and hand off qualified, sales-ready leads.

Compatibility

The solution integrates with Marketo marketing platform and CRM solutions, including Salesforce.

Current Clients/Users

Oracle, Netsolus, HP, Juniper, IBM, SAP, CDW, Zunesis, Alfresco, VMware and more.

Competitive Positioning

With an established track record of helping Fortune 2000 companies expand into international markets, Selling Simplified helps businesses develop an international sales presence to capture global market share.

Selling Simplified provides marketers with four main program options:

Secure appointments with high-quality prospects on a pay-for-performance basis;
Provide profiling services of prospects to enable users to plan their approach appropriately;
Offer access to the inside sales and marketing teams at Selling Simplified; and
Enhance good and bad data using relevant filters, vetting and segmenting the current database.