Scaling Content Creation With NewsCred

January 20, 2015
Written by Brian Anderson
Published in Solution Spotlight

NewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content.

newscred logo NewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content.

Features/Functions

The content marketing software offers tools intended to help brands simplify and scale their content marketing initiatives. These tools include:

An editorial calendar;
Workflow management;
Marketing asset management; and
Scheduled multi-channel publishing.

The platform also offer content strategy resources, editorial curation and design consultation.

Compatibility

The software is positioned to produce content that can be viewed in various formats, including tablet and mobile devices.

Pricing

Pricing starts at $2,950/month, billed annually.

Competitive Positioning

The platform is positioned to help marketers build and launch content, activate paid media strategies and share content where the user’s target audience is. NewsCred also centralizes all of the user’s distribution efforts, intending to give users a single location to view and measure published content — ultimately enhancing productivity.

NewsCred also offers a deep-dive into the content journeys of individual people, positioning users to understand competitor trends and connects content to conversions.