Salesforce And Gmail Integration With Ebsta

September 2, 2014
Written by Brian Anderson
Published in Solution Spotlight

Ebsta is a solution designed to provide Salesforce users with Gmail and Google Calendar integration, with the goal to simplify the way marketers organize communications within their CRM system.

Ebsta logo Ebsta is a solution designed to provide Salesforce users with Gmail and Google Calendar integration, with the goal to simplify the way marketers organize communications within their CRM system.

Features/Functionality

Ebsta automatically searches Salesforce to alert marketers and salespeople of matching records based on the email they are viewing. Ebsta then provides the ability to add the email to Salesforce or view the Salesforce record inside Gmail. Ultimately, it is intended to allow users to edit records, manage tasks, record activities or create new opportunities within Gmail.

Other features include:

A relational view of emails that connects contact and lead records to the email chain;
Sync Google Calendar to access events and customer records in unison; and
An option that can help users cross-reference Salesforce based on a LinkedIn profile.

Compatibility

Ebsta is compatible with every edition of Salesforce.

Pricing

Free for fewer than three users. Pricing varies for more than three users per company.

Competitive Positioning

While also offering data sync capabilities, Ebsta is also designed to display any Salesforce field, object or record type within Gmail. The solution also offers Salesforce Chatter integration, designed to allow users to share company updates and various other items on Chatter through Gmail.