Sales Leads Introduces InSight For Data-Driven Lead Analysis
- Written by Klaudia Tirico
- Published in Solution Spotlight
InSight by Sales Leads is a customized B2B prospecting solution that can help sales teams eliminate the need for researching leads and accelerate their sales process with targeted contact data and relevant company insights.
The tool analyzes, procures and organizes data from thousands of sources to provide leads that specifically fit a company’s needs.
FEATURES/FUNCTIONALITY
InSight is fully customized to analyze and procure data specifically for a company’s unique prospect profile. The solution uses proprietary technology developed by a team of experienced researchers to analyze thousands of firmographic, demographic and contextual data sources.
Data capabilities include:
- Standard company information such as name, address, phone, industry, revenue, etc.;
- Specific contact titles, organizational charts and job changes;
- Trigger event–based insights such as company expansions, capital spending announcements, facility transitions, recent acquisitions and job openings; and
- Intelligence on currently deployed technologies.
TARGETED USERS
The solution is commonly used by VP- or director-level sales and marketing leadership at B2B organizations, typically with a growing inside sales team or a need to increase the size of their current marketing database. The solution serves companies in several verticals, but the most common are the technology, logistics, facility services and industrial sectors.
COMPATIBILITY
Integration is not required, but the solution is able to integrate with Salesforce, Microsoft Dynamics and SugarCRM.
DELIVERY/PRICING MODELS
Pricing varies depending on the target audience and availability, in addition to the depth of insights required. It ranges from $1,500 per month to $5,500 per month.
Sales Leads charges a lead research rate per hour to determine the resources needed to provide the targeted data. Contracts or service agreements are available on a three-, six-, or 12-month basis.
CURRENT CLIENTS/USERS
The solution is typically used by inside sales and marketing teams of both small and Fortune 500 B2B companies. Clients include GE Capital, McMaster-Carr, Toyota Industrial and KPMG.
COMPETITIVE POSITIONING
InSight by SalesLeads is built to eliminate the need for sales people to research prospects. The customized solution puts the ideal contacts and valuable company insights in front of a sales rep prior to engaging with a prospect. All data is thoroughly verified prior to release.