Revenue Analytics From Digioh
- Written by Kim Zimmermann
- Published in Solution Spotlight
Features/Functions
Digioh’s Revenue Analytics helps users identify which marketing channels generate the most leads and revenue. The app collects more than 100 data points for each new lead, including which pages they viewed, how they got to the web site and how much time they spent on the web site.
Competitive Positioning
Google AdWords integration helps marketers understand the cost to acquire a new lead and how much revenue is generated from each campaign and keyword.
Integration with Google AdWords and Google Analytics provides a side-by-side comparison that provides marketers with a big-picture perspective that wouldn't be available by looking at each data set individually. For example, users can see keyword data from AdWords and then cross-reference that information with what visitors did on the site after clicking specific keywords.
Marketers can use Google Analytics metrics such as bounce rate, pages per visit and average visit duration to get real-time insight into why clicks aren’t turning into sales.
Armed with this data, marketers can identify underperforming campaigns, as well as re-invest in marketing campaigns that are helping the business.
Integration
Salesforce.com, Google AdWords, Google Analytics
Pricing
Site-wide license $299 per month, including five users and 100,000 known leads processed.
Contact Information
Digioh
2431 Mission St. , San Francisco, Calif.
877-565-3444