Radius Helps Marketers Create Targeted Lists, Measure Campaign Performance
- Written by Brian Anderson
- Published in Solution Spotlight
Features/Functionality
The solution can be used to analyze prospective customers based upon business attributes to define the company’s best market segments. Users can then create look-alike lead lists, deploy campaigns and measure conversion. The solution’s interface is designed to promote exploration so that marketers can better understand their prospects and target them with the appropriate messaging.
Lead segmentation features intend to give users insights into behaviors that highlight the greatest potential of a sale. Users can filter their prospective customers by various categories, including:
- Location;
- Industry, SIC or NAICS codes;
- Annual revenue;
- Social media or other web presence; and
- Contact availability.
Compatibility
Salesforce integration.
Competitive Positioning
Radius customers have access to a database of 27 million U.S.-based small businesses. . Users can then compare their lists side-by-side with similar lists in Radius’ database, while also gaining more information on other companies that they can add to their lists.
The solution also offers retargeting capabilities designed to aid users in redeploying cold leads into targeted Salesforce campaigns that resonate and make impacts on buying decisions. Data collected from these campaigns are then transferred to the company’s sales team, intending to help salespeople have the most relevant conversations possible.
Contact Information
114 Sansome Street, 10th Floor
San Francisco, CA 94104
855-723-4870