Publicaster Edition App by WhatCounts
- Written by Kim Zimmermann
- Published in Solution Spotlight
Features/Functionality
WhatCounts Publicaster Edition’s interface is designed handle the complexities of deploying HTML or rich media email messages while providing real-time campaign analysis tools.
The app supports list /subscriber management; campaign management, reporting and creative management.
Competitive Positioning
The WhatCounts Publicaster Edition app for Salesforce helps marketers send personalized messages from Salesforce. The app also enables bi-directional sync with the stand-alone Publicaster system, so that tasks performed in Publicaster will synchronize with Salesforce.com, and vice-versa.
Other notable features of the app include:
- List management using multiple lists and databases, user-defined fields and powerful list and database search;
- Ability to segment data based on an unlimited number of database conditions, field values, and any part of a subscriber’s activity on past campaigns;
- Tools to build email creatives using a powerful WYSIWYG creative builder which includes full HTML editing, email personalization, import from MS Word, and large libraries for Flash, Video, and even document attachments;
- Capability of sending email from a hosted deployment environment that is secure, redundant, and can send several hundred thousand emails per hour;
- Review progress with real-time, graphical campaign reporting with multi-level detail drill down and comprehensive results exporting; and
- Ability to manage and protect accounts with robust account management functionality and create sub-accounts with standalone databases, an unlimited number of users, and may set user permissions that are unique for each user/account pair.
Contact Information
WhatCounts
sales@whatcounts.com
866-804-0076