Predictive Lead Scoring With Fliptop
- Written by Brian Anderson
- Published in Solution Spotlight
Fliptop is a SaaS-based predictive scoring platform that analyzes thousands of internal and external data points, and uses machine learning techniques to prioritize leads and accounts.
Fliptop is a SaaS-based predictive scoring platform that analyzes thousands of internal and external data points, and uses machine learning techniques to prioritize leads and accounts.
Features/Functions
The solution scores all leads, accounts and opportunities directly in Salesforce to allow marketers to push the hottest prospects directly to sales and move lower-probability leads into nurture programs.
Fliptop gives users the ability to:
- Predict which leads will convert and which ones require further nurturing;
- Optimize the sales team to boost overall revenue; and
- Utilize machine learning algorithms to accurately forecast the sales pipeline.
Compatibility
Fliptop is available on the Salesforce AppExchange, and is compatible with marketing automation platforms such as Marketo and Eloqua.
Competitive Positioning
Where most B2B organizations take days or weeks to manually formulate a custom model, Fliptop allows users to sync their CRM and/or marketing automation data to generate an automated predictive model that while highlight leads with the greatest potential to buy.
Fliptop runs in the background, updating scores as new activities occur or updated information about an account is detected. This keeps lead scores continuously updated as the information related to leads and accounts changes over time. Fliptop leverages a large quantity of data and machine learning algorithms, but remains easy to use.
Contact Information
580 Howard Street
Suite 201
San Francisco, CA 94105
415-671-4710
Fliptop can also be contacted here.