Precision Prospecting With ZoomInfo

November 18, 2014
Written by Brian Anderson
Published in Solution Spotlight

ZoomInfo Pro is a prospecting tool designed to help sales teams save time searching for leads, and spend more time selling to the right target audience with the highest chance to close.

Features/Functions

The solution is positioned to offer users targeting capabilities that allow them to pinpoint prospects based on more than 20 search criteria.

Types of data analyzed include:

Company background;
Overall revenue;
Product and service offerings;
Industry; and
Similar companies.

The information is then added to the prospect’s business profile, which includes insights into the prospect’s business and positioning within the company.

Compatibility

Salesforce compatibility.

Pricing

Click here to get a quote on plans and prices.

Competitive Positioning

The solution is designed to give users the option to track prospects, and receive notifications via email when certain events are triggered, including:

Job change;
Awards and certifications received; and
Changes in firmographic information.

ZoomInfo also enables users to receive updates within Salesforce, intended to save sales reps time from manually updating their CRM system and allow them to focus their time and resources on closing deals.