ON24 Target Aims To Help Marketers Deliver Personalized Campaigns
- Published in Solution Spotlight
ON24 Target is designed to help marketers create, personalize and deliver content experiences to engage select accounts, audiences and personas at scale. Powered by the ON24 Platform and its engagement analytics, ON24 Target gives marketers insights into their audience behavior and content performance.
FEATURES/FUNCTIONALITY:
ON24 Target’s media library, page builder and content intelligence tools make up a back-end that is designed to enable marketers to create an outbound content experience from their existing webinars and content. The interface is designed for any user to drag and drop content and embed CTAs in a pre-set or customizable layout.
On the front-end, ON24 Target’s registration capability aims to give audiences an ungated environment to consume content. On the back-end, all audience behavior is captured, helping marketers identify the most-engaged accounts and contacts so that their sales team can prioritize leads in real-time. This helps users gain a holistic understanding of their content performance so they can optimize their best-performing campaigns.
TARGETED USERS:
ON24 Target is designed to be used by any marketer looking to customize engagement with prospects or customers. This includes ABM teams, field marketers, regional marketers and customer engagement teams.
COMPATIBILITY:
ON24 Target integrates with marketing automation platforms and CRM systems, including Marketo, Oracle Marketing Cloud, Salesforce Marketing Cloud and more. By integrating insights from ON24 Target with their tech stack, marketers are positioned to engage leads with content then leverage interest data to trigger actions across teams.
DELIVERY/PRICING MODELS:
ON24 Target is available through the ON24 Platform that enables live, always-on and personalized digital experiences. It may also be purchased as a stand-alone solution. Licenses include access to ON24’s media manager, enabling storage and organization of content.
CURRENT CLIENTS/USERS:
Customers like Zendesk, NVIDIA, ServiceNow, Qlik, Erie Insurance, Aurea and more are using ON24 Target to increase lead generation and customer engagement for their businesses.
COMPETITIVE POSITIONING:
Marketers are in need of a tool that allows them to create personalized content experiences for their target audiences that will drive engagement, speed up buyer journeys and impact program and campaign results. ON24 Target is designed to enable marketers to build and publish personalized, engaging content experiences from a single system.
CONTACT INFO:
ON24