Mobile App Automation With Appboy

August 6, 2014
Written by Brian Anderson
Published in Solution Spotlight

Appboy is a marketing automation platform designed for mobile apps, providing tools to help marketers maximize their mobile ROI with increased engagement and less churn.

Appboy logo Appboy is a marketing automation platform designed for mobile apps, providing tools to help marketers maximize their mobile ROI with increased engagement and less churn.

Features/Functionality

The solution is positioned as a tool to provide marketers with a holistic view of the users downloading their apps. The platform creates individual profiles for each user, and populates the profiles with a variety of demographic, social, behavioral and in-app purchase data collected from app usage.

The platform enables companies to segment app users based on specific data or behavioral information, allowing organizations to target and create content for specific groups of app users in an appropriate, personalized manner.

The solution also provides in-app tools, including:

Push Notifications that help increase engagement and re-engage inactive app users;
News Feed features which easily provides content in an appealing manner, driving specific audiences with the right message;
In-App Messaging provides another flexible communication method, offering more contextual relevance and driving discovery;
Email capabilities that takes the customer/brand relationship to the next level without being too intrusive; and
User Feedback options that allow companies to quickly address problems and gain further insights into user expectations.

Compatibility

Compatible for all iOS, Android, Unity and Windows mobile applications.

Pricing

$100 per month for up to 10,000 active app users.

Competitive Positioning

While the solution automatically collects relevant user data such as time spent in the app and amount of content viewed, it also offers companies to manually determine what other types of. This gives companies the ability to further enhance each profile with the information they need to provide the most optimized experience for each app user.

The company also recently announced a new multivariate testing feature, which helps marketers test variations of copy, headlines and other content through the multiple messaging channels offered through the solution and maximize impact.