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LoopFuse Adds LeadFlow Enroller And Sandbox Connector For Salesforce.com

LoopFuse recently announced two major enhancements to its Salesforce.com customer relationship management (CRM) support.

The LoopFuse LeadFlow Enroller is designed to allow users to add leads and contacts into an existing LeadFlow program directly from Salesforce.com. The plugin also displays the LeadFlow programs active for a lead or contact.

The company also launched the LoopFuse Sandbox Connector, aimed at providing the ability to create a LoopFuse testing environment to be used with sandbox functionality available in Enterprise and Unlimited Salesforce.com editions. The Sandbox Connector is available to all paid LoopFuse OneView accounts.

“Our customers are always seeking ways to add tighter integration between their sales and marketing teams,” said Sean Dwyer, CEO of LoopFuse. “The addition of these two capabilities does just that with the LeadFlow Enroller allowing salespeople to directly add or remove prospects from lead nurturing tracks and the Sandbox Connector offering greater workflow testing capabilities.”

LoopFuse offers an on-demand marketing automation platform for small-to-medium sized businesses. In addition to its paid versions, the company also offers FreeView, a no-cost marketing automation solution.