GetResponse Delivers Marketing Automation Solution For SMBs

GetResponse’s Marketing Automation feature is a scalable automation solution, growing with businesses regardless of size and helping marketers achieve their goals. Equipped with a scalable drag-and-drop workflow builder, marketers can use it to build sophisticated campaigns that listen and react to customer behavior.

FEATURES/FUNCTIONALITY:

Key features include:

• The ability to build automated campaigns using a simple "if… then" logic. Create automation workflows based on, and triggered, by user behaviors.
• Tagging and scoring features to build comprehensive audience profiles. Automatically score and tag customers based on reactions to offers and content.
• Visual workflows to view the entire communications path. Set up complex campaigns with an easy visual workflow builder.

TARGETED USERS:

The tool was created for marketers at small and medium-sized businesses.

COMPATIBILITY:

GetResponse offers multiple integrations with e-commerce, social, CMS and CRM platforms. Currently, the company offers 21 CRM integrations, including Salesforce, ZOHO CRM and Zendesk.

DELIVERY/PRICING MODELS:

Access automation—as well email, landing pages and webinars—online with a monthly subscription from $15/month for smaller businesses that require only one user to have access, with a customer contact list of 1,000 or less.

GetResponse also offers enterprise plans with unlimited functionality and 10 seats. Yearly subscription comes with an 18% discount, while two-year plans come with a 30% off discount. GetResponse offers free, complimentary Email Campaign Management and Webinar Management mobile apps for both iOS and Android.

CURRENT CLIENTS/USERS:

GetResponse currently provides solutions to more than 350,000 SMB customers, of which thousands currently use the automation feature and capabilities. Clients include Marriott, Intercontinental and UNESCO.

COMPETITIVE POSITIONING:

Historically, marketing automation among SMBs has seen low adoption because prices are too high, while products are too difficult to use. The GetResponse platform is specifically built for small and medium-sized business organizations. It is priced for any organization and is easy-to-use.

Additionally, GetResponse offers training and consultations and an educational component via a Marketing Automation Hub and customer support resources—available without any extra onboarding fees.

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