Finding Relevant Influence With Little Bird
- Written by Brian Anderson
- Published in Solution Spotlight
Features/Functions
The solution is positioned to help users identify influencers within a social community that are relevant to a company’s target audience. Little Bird helps companies build lists of high-value influencers. In addition, the application reveals how a company, its customers and competitors are connected with influencers on any relevant topic.
Compatibility
Little Bird is a web application and works on several social media channels, including Twitter, LinkedIn, Facebook and blogs.
Competitive Positioning
Little Bird not only helps find relevant influencers within a social community, but is also designed to connect the dots between any account and a topical influencer community. The solution offers a network visualization of an influencer community where users can analyze the structure, membership and topics of concern among those members.
Although many influencer marketing tools are positioned to find relevant content first by leveraging a list of keywords, Little Bird aims to identify influencers first — reducing the amount of noise within social channels and highlighting individuals and content that offer the maximum ROI.
Little Bird can filter noise to help users find the people and content that can make a positive impact on engaging prospective buyers
Contact Information
506 SW 6th Avenue, 2nd Floor
Portland, Oregon 97204