Evergage’s Behavior-Based Web Personalization Platform
- Written by Kim Zimmermann
- Published in Solution Spotlight
Evergage offers a behavior-based web personalization platform that can help businesses obtain and keep more customers by generating greater conversion rates at every stage of the customer lifecycle. The platform enables B2B marketers to offer visitors dynamic, personalized experiences in real-time.
Evergage offers a behavior-based web personalization platform that can help businesses obtain and keep more customers by generating greater conversion rates at every stage of the customer lifecycle. The platform enables B2B marketers to offer visitors dynamic, personalized experiences in real-time.
Features/Functionality
Evergage helps businesses convert at every step of the customer lifecycle — not just at the top of the funnel — for increased revenue/customer lifetime value.
Evergage does this by offering a personalization platform that is behavior based, allowing businesses to get to know their customers with behavioral analytics and segmentation.
Businesses can promote timely, relevant actions to every user in real-time.
Targeted Users
Evergage’s targeted users are SaaS, community web sites, e-Commerce web sites or any other business or blogger looking for greater conversion or to onboard new users/customers.
Compatibility
Evergage helps improve CRM by converting a greater number of visitors into customers and converting more free users into paid customers. By adding personalization throughout the customer lifecycle, it improves customer retention and satisfaction, resulting in a better bottom line.
Delivery/Pricing Models
Evergage FREE is available in private BETA with dynamic messaging and behavioral targeting capabilities. To experience Evergage with valuable behavioral analytics and powerful integrations with top SaaS, PaaS, CRM, and CMS providers, Evergage PRO is available for $199 a month.
Current Clients/Users
Current users of Evergage PRO include Crimson Hexagon, Function Point Productivity Software, TribeHR, and M3 Planning. Case studies can be found here.
Competitive Positioning
Evergage focuses on the entire customer lifecycle. Personalization is offered for any inline content on a website or within a web application. You can also create personalized on-site messages (pop-ups, header bars, etc.) to grab extra attention, leading to the best conversion rate optimization.
No coding experience is necessary, so users can start personalizing within minutes.
Contact Information
Evergage
Rob Carpenter
rcarpenter@evergage.com214-490-2281