Eloqua Launches New Pinterest Connector To Help Marketers Encourage Content Sharing
- Written by Demand Gen Report Team
- Published in Solution Spotlight
There’s little doubt about the popularity of Pinterest, a social network that allows members to create digital scrapbooks by “pinning” of images of content and products discovered on the web to thematic boards. Given the surging popularity of Pinterest, the social network presents forward-thinking B2B marketers with an opportunity to extend the reach of their visually compelling content.
Eloqua recently released a Pinterest Cloud Connector from the Eloqua AppCloud, designed to enable marketers to natively drag and drop the Pinterest “Pin It” and “Follow” buttons to their most valuable content. Marketers using these drag and drop tools can provide prospects the ability to share their content across the Pinterest network.
Marketers can embed the Pinterest “Pin It” and “Follow” buttons to their landing pages with one click. The “Pin It” button makes it possible to add content to a user’s Pinterest account without leaving the landing page, and the “Follow” button allows a user to follow a brand’s Pinterest page.
"We all live in a visual world and marketers know that quality of design often means the difference between content that spreads and content that stalls,” said Steven Woods, Chief Technology Officer at Eloqua. “The best marketers in all industries are realizing this. But with any new platform, there's initial anxiety. We're making it easy for our customers to extend their reach on one of the hottest social platforms by making it simple for their buyers to ‘pin’ their high-value content."