Effortless Content Management With Clickability

October 7, 2014
Written by Brian Anderson
Published in Solution Spotlight

Clickability, a product of Upland Software, is a SaaS web content management platform designed to give users the ability to publish engaging content that drives revenue and boosts brand presence.

Clickability logo Clickability, a product of Upland Software, is a SaaS web content management platform designed to give users the ability to publish engaging content that drives revenue and boosts brand presence.

Features/Functions

The solution is positioned to help non-technical users create engaging content, while liberating the IT department from the operational challenges of managing and delivering it. Users can create, manage and publish content designed for any device they choose. Also, users can track visitor engagement to measure how prospective buyers engage with their content.

Websites managed by Clickability come with various content formats, including:

Event guides and calendars;
Surveys;
Polls;
Blogs; and
Photo galleries.

The solution also offers SEO tools, including search-friendly URLS and automatic generation of XML sitemaps.

Compatibility

Clickability is a web-based SaaS platform, compatible with any web browser.

Competitive Positioning

Clickability also comes with Website Marketing Acceleration (WMA), intended to help users manage, examine and engage with website visitors in a highly personalized manner. Using targeted content and progressive profiling, WMA helps to move site visitors from anonymous website visitors to “qualified leads.”

The solution also supports a fully integrated Ad Server, positioned for customers to schedule and launch a variety of ad formats from within Clickability. Additionally, Clickability provides integration with most third-party ad servers for companies using those services.