Delivra Unveils Email Marketing Platform With Behavioral Data Capabilities
- Written by Klaudia Tirico
- Published in Solution Spotlight
Delivra is an email marketing software platform that offers an easy-to-use, drag-and-drop editor to customize content and marketing automation capabilities. This allows users to strategically plot out entire email drip campaigns, according to the company.
FEATURES/FUNCTIONALITY
Delivra’s Drip Campaign Builder provides users the ability to determine which mailings are sent when in an email series based on a variety of subscriber actions, inactions or time.
Delivra’s platform also allows users to access behavioral data through new lead alerts, which can provide real-time notifications to a sales or customer service representative when a drip campaign recipient makes a particular action.
COMPATIBILITY
Delivra works with a wide variety of CRMs and web analytics tools. The software either plugs right in to the technology a company is already using, or Delivra builds out a custom integration to ensure that it does.
DELIVERY/PRICING MODELS
Delivra offers three software license options, with pricing based on the amount of valid email addresses on a company’s contact list.
- Standard – Starts at $75/month (3,000 contacts). Offers intuitive creative tools with robust segmentation and reporting
- Professional – Starts at $100/month (3,000 contacts). Adds powerful automation features to personalize messages
- Commerce – Starts at $150/month (3,000 contacts). Integrates purchase data to drive shoppers to convert
CURRENT CLIENTS/USERS
Current clients include Andretti Autosport, Walker & Associates Insurance Agency, CustomerCount and more.
COMPETITIVE POSITIONING
Each Delivra client is provided with a dedicated account manager, and the software provider is able to customize its platform to a company’s current CRM workflow. Clients are always supported through the migration from another provider, the initial software setup, campaign execution and more.