Cxense Launches Platform To Streamline Data Management For Personalization
- Written by Klaudia Tirico
- Published in Solution Spotlight
The Cxense data management and personalization platform enables users to boost digital revenue through website personalization, ad targeting and other conversion strategies.
FEATURES/FUNCTIONALITY
Cxense enables publishers and digital businesses to aggregate, segment and take action on user data to increase engagement and digital revenue. With lookalike modeling, Cxense enables audience expansion by identifying new customers who act like current ones.
By leveraging the platform, customers can merge all data into one consolidated user profile across all devices, as well as off-Web to POS and CRM.
TARGETED USERS
Cxense works with marketers and decision-makers at all levels across many industries, including media, publishing and retail, among others.
COMPATIBILITY
Cxense can integrate with most CRM/ERP systems that allow API integration.
DELIVERY/PRICING MODELS
As a SaaS solution, pricing depends on client usage. Initial installation is between $100,000 to 249,999 — with 80% attributed to the solution, 10% for implementation services and 10% for ongoing consulting.
CURRENT CLIENTS/USERS
Current Cxense users include Winnipeg Free Press and The Wall Street Journal.
COMPETITIVE POSITIONING
The Cxense platform dominates in its ability to gather, analyze and apply real-time user data across all personalization strategies regardless of third-party integrations.
CONTACT INFO
Cxense Inc.
381 Park Avenue South (8th floor)
New York, NY 10016
1 703 201 6528