CloudAmp’s Campaign Tracker For Google Analytics

Marketers can track exactly which campaigns and sources are producing their leads with Campaign Tracker For Google Analytics from CloudAmp.

Features/Functionality

CloudAmp’s Campaign Tracker for Google is designed to capture data from the familiar Google Analytics Campaign URLs (e.g. utm_campaign=Yahoo) into Salesforce via Web-to-Lead forms, so marketers can know which leads resulted from which advertising campaigns or web site referrals.

By tagging banners, search engine campaigns, Google Adwords ads, and links on external web sites with Google Analytics Campaign URLs, when visitors click on those tracked items they arrive on the web site with a referral URL that contains those parameters (utm_campaign=etc.).

The Google Analytics Campaign Tracker enables marketers to capture those values into Salesforce when that visitor submits a web-to-lead form.

Compatibility

Works with Salesforce.com

Delivery/Pricing Models

$49 per company per month, 50% off for nonprofits

Competitive Positioning:

Lead and Opportunity custom fields are installed to store the 5 Google Analytics Campaign parameters

The system has a preconfigured dashboard with a dozen reports is installed, so that marketers can see right away which campaigns are resulting in leads, and analyze your incoming leads by medium, campaign, source, content or term (keyword).

Contact Info

CloudAmp LLC
50 Fremont Street
San Francisco, CA 94105
415-816-3951
www.cloudamp.com