COVID-19 Update
Subscribe

C9 LeadMap for Marketo

C9 logoC9 LeadMap for Marketo is a predictive analytics application that merges Marketo and SalesForce.com data to create a unified view of a sales pipeline.

C9 logoC9 LeadMap for Marketo is a predictive analytics application that merges Marketo and SalesForce.com data to create a unified view of a sales pipeline.

Features/Functions

The app is designed to help users identify which campaigns can be paired to deliver higher ROI and determine how marketing should engage in late stage opportunities to improve close rates. It also helps refine marketing plans to better support  geography-, product- or account-based sales targets.

Key capabilities include:  

  • Multi-touch Program ROI — The app analyzes full set of marketing interactions to determine which series of campaigns worked best together. Based on this analysis, marketers can develop multi-touch programs with even higher returns.
  • Lead Coverage — With visibility into early-stage leads stored in Marketo, as well as sales territory definitions stored in Salesforce.com, the C9 LeadMap for Marketo can visually map marketing leads to sales hierarchies. Sales and marketing can then flag lead coverage gaps and align around target geographies, products and accounts.  
  • Marketing Influence — C9 LeadMap for Marketo can identify the full set of deals that marketing has influenced regardless of their explicit association to campaigns.
  • Lead to Revenue Projection — C9’s predictive sales engine combines early stage lead information with opportunity data to determine which deals will close long before they advance to the finals stages of the sales process. It also determines the number of leads needed to hit revenue targets and the projected revenue that current lead volumes will support. 
  • Lead Progression Analysis — Marketers can immediately determine how many new leads were generated in a given time period, which progressed, stalled and which moved backwards. They can also zero in on MQL’s that haven’t been worked by sales and request immediate action.

Competitive Positioning

C9’s patent-pending predictive analytics engine adds additional power to the solution. By allowing users to move easily from historical analyses to forward looking projections,  sales and marketing professionals get the lead time they need to address sales and marketing programs that are off pace.

Working in conjunction with C9's other predictive sales and marketing applications, the C9 LeadMap for Marketo furthers C9’s mission to help companies realize more predictable and consistent growth.

Contact Information

C9
177 Bovet Road #520
San Mateo, CA 94402
650-561-7847
salesteam@c9inc.com