Brightcove Aims To Empower Marketing Teams With Full-Range Video Capabilities
- Written by Elise Schoening
- Published in Solution Spotlight
The Brightcove video platform is designed to provide a comprehensive solution to meet the full range of video publishing and distribution needs of marketers, as well as organizations looking to use video internally and externally.
FEATURES/FUNCTIONALITY
Brightcove aims to simplify the complexity of managing and delivering exceptional live and on-demand video across a wide range of devices, operating systems and social platforms. The platform is positioned to provide the full range of video-related functionality, including uploading, publishing, playback, monetization and analysis. It also offers extensive workflow capabilities and APIs to support both simple and highly customized solutions.
TARGETED USERS
Brightcove began as a company that predominantly served media companies. But with the expansion of video consumption, the company has grown to service brands and enterprise customers across all industries who use video for external marketing efforts and internal communication.
COMPATIBILITY
Brightcove is designed to integrate with CRM systems such as Oracle Eloqua, Marketo and HubSpot.
DELIVERY/PRICING MODELS
Pricing starts at $199/month for the Video Marketing Suite and $499/month for the Enterprise Video Suite. Monetization use cases (high volume streaming with advertising) are custom priced. Full pricing information can be found here.
CURRENT CLIENTS/USERS
Brightcove customers include Oracle, Gannett, SAS and more.
COMPETITIVE POSITIONING
Brightcove aims to enable its customers to harness the power of video with best-in-class technology, a supportive partner ecosystem and a team of experts dedicated to customer success.
CONTACT INFO
Brightcove
290 Congress Street
4th Floor
Boston, MA 02210
888-882-1880