Aprimo Unveils Cross-Selling Solution For Salesforce Platform
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- Published in Solution Spotlight
Marketing automation vendor Aprimo today announced a new inbound marketing solution designed for use with the Salesforce platform.
Aprimo Service To Sales provides customer up-sell and cross-sell recommendations based on a customer's profile, interaction context, contact history and business objectives. B2B or B2C service and sales agents can use Service To Sales to offer products or services tailored to an individual customer's preferences.
The Aprimo solution is available via the Salesforce.com AppExchange.
"When is the best time to cross-sell or up-sell? Directly after a successful customer service interaction that addresses the customer's needs," said Lisa Arthur, CMO of Aprimo. "Aprimo Service To Sales leverages these interactions, using real-time data to make customized offers that turn a call center into a profit center. The days of one-size-fits-all offers are over: Clients and prospects now demand – and deserve – offers tailored to their needs and within the context of an interaction."
Aprimo Service To Sales is designed to provide all of the components required to implement a cross-selling program, including a browser-based user interface, offer repository and business rules engine, contact history database, predictive analytics and reporting, and other supporting features.