AdvocateHub From Influitive
- Written by Kim Zimmermann
- Published in Solution Spotlight
AdvocateHub from Influitive is focused on automating advocate and reference programs for B2B technology companies.
AdvocateHub from Influitive is focused on automating advocate and reference programs for B2B technology companies.
Features/Functions
AdvocateHub identifies, enables and rewards a company's influencers and evangelists in a fun and game-like manner. Features include:
- Engaging challenges that encourage advocacy;
- Competitive experiences created using badges and levels; and
- Tailored rewards and recognition based on overall engagement.
Competitive Positioning
B2B marketers are looking for meaningful ways to engage their advocates beyond typical requests to participate in a case study or provide a reference.
The AdvocateHub is built around the needs of advocates. The idea is to provide a better experience for your advocates, and they will increase their activity. Your advocate army, fully mobilized, is the most effective asset you have for getting your prospective customers to buy faster.
Importantly, AdvocateHub is fully integrated with Salesforce.com, enabling a seamless flow of data between applications. This means, for example, that referrals generated by AdvocateHub automatically appear as new leads. Advocacy activities are tracked with each contact record, references can be found for each prospect and advocate invitations can be sent directly from Salesforce.
Contact Information
Influitive
191 Niagara St.
Toronto, ON M5V 1C9 Canada
647-931-4014