Account Scoring With Zakscorer
- Written by Brian Anderson
- Published in Solution Spotlight
Zakscorer, an application created by Grazitti Interactive, is designed to leverage the sales intelligence, inside sales data and contact behavior for effective targeting of high-probability accounts.
Zakscorer, an application created by Grazitti Interactive, is designed to leverage the sales intelligence, inside sales data and contact behavior for effective targeting of high-probability accounts.
Features/Functionality
The account-based selling and marketing system leverages a user’s firmographic scores and lead scores to gain sales insights into a target audience, which is intended to provide users with highly accurate targeting on accounts that are more likely to close.
Daily, weekly and monthly notification options allow users to identify high-value prospects and nurture them for shorter sales cycles.
Compatibility
Salesforce compatible.
Pricing
$50 per user, per month.
Competitive Positioning
While the solution comes with predefined rules for gauging account value, users have the ability to create custom rule sets that will aid them in prioritizing target accounts. The solution also allows users to create reports that analyze closed deals, which can help outline firmographic and behavioral data that shows buying intent.
Contact Information
650-641-1754
Available on the Salesforce AppExchange.