ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms
- Published in News Briefs
The solution is also designed to flag inaccurate information and complete missing fields. This feature intends to keep information flowing into the CRM in the correct format, while also routing leads to the correct sales rep.
“Sophisticated marketers pay a lot of attention to inbound strategy, which is why ZoomInfo launched FormComplete — designed to significantly increase the value marketers get from their online lead forms,” said Yonatan Stern, Founder, CEO and Chief Scientist at ZoomInfo. “ZoomInfo’s rich information and powerful technology enables us to append, clean, normalize, and validate the information received from potential prospects, increasing the value of good leads and preventing junk leads from flowing to the sales team."