Unisfair Unveils Next Generation Of Virtual Engagement Platform

Virtual event provider Unisfair recently unveiled Version 9, the next generation of its Virtual Engagement Platform. The new platform is designed to streamline the virtual event process with added features, including the Virtual Business Center, designed to simplify the steps in creating virtual events.

As part of the new release, Unisfair announced four new components: Virtual Business Center, Venue Builder, Webcasting Studio and the Virtual Engagement Index. The Engagement Index is designed to enable marketers to rank leads based on the level of activity and interest of each attendee.

Previously, each virtual event was a silo and customers had to start from scratch when they produced a new event. The added Unisfair Virtual Business Center is designed to help companies expand their virtual event by leveraging content and design across multiple events in multiple venues.

In addition, attendees can now register just once and keep their profile and briefcase content throughout all events of the host company. Navigation is supported in 16 different languages and adjusts to the attendee’s time zone and language preferences automatically. The platform is designed to translate live chat in 50 languages.

In the past, virtual event providers needed a “freeze period” before a live event because the process to build a venue was cumbersome. Now with a WYSIWYG interface and real-time changes, Unisfair is planning to raise the bar for virtual event platforms with an extended gallery of high resolution templates designed to offer imagery of real-world venues.

With the new release, Unisfair is planning to aggregate registrant activities into a single metric – the Unisfair Engagement Index.  Each attendee is assigned a numerical rank, indicating the level of engagement over time. The Engagement Index can be customized by the organizer, or sponsors to reflect a model of the ideal participant.  Leads sent to the sales team now include a clear indication of their maturation level and interest, effectively putting an end to dead-end leads. The index can also be used to track engagement in training or recruiting events.

“Over the past few years we recognized the need to simplify the creation of virtual events, allowing our clients more time to interact with their audience and create great content.” said Hoang Vuong, CEO, Unisfair.  “That’s why our mission for Version 9 was to enable our customers to create a virtual event in an hour, which will be a game changer for our industry.”