Uberflip Integrates With Pardot To Measure Content Consumption
- Written by Brian Anderson
- Published in News Briefs
Uberflip announced that it has integrated with Salesforce Pardot, intending to share contact information collected through the Uberflip Hub to track a prospect’s content consumption.
The integration is designed to enable users of both Uberflip and Pardot to create calls to action and capture contacts directly from the Uberflip Hub and sync to Pardot. The integration will also allow users to measure and analyze how prospects are engaging with their content.
Other features of the integration include:
- The ability to trigger lead nurturing campaigns based on how a lead consumes a piece of content;
- Increased lead scoring accuracy by measuring cross-content engagement; and
- The option to create custom content streams for specific prospects to accelerate the lead lifecycle.
“Marketing technology continues to progress,” said Yoav Schwartz, founder and CEO of Uberflip.“By integrating with Pardot, we simplify the process for our customers and help generate, nurture and convert leads to create the best possible experience.”