TrackMaven Raises $6.5M To Sustain Growth
- Written by Brian Anderson
- Published in News Briefs
The new round was led by New Enterprise Associates (NEA) and included existing investors Bowery Capital and Acceleprise Ventures.
“We’re very excited to partner with NEA — the firm’s deep expertise in data analytics and business intelligence will be a tremendous asset for TrackMaven as we deliver new features and products to make marketing data actionable and improve marketers’ daily lives,” said Gannett.
NEA General Partner Harry Weller added: “There is a tremendous need in the market for a competitive intelligence tool of this caliber, and we’re confident that TrackMaven will be the platform of choice for leading brands and marketers. We are looking forward to partnering with Allen and his team as they take TrackMaven to the next level.”