Swrve To Acquire Converser To Boost Mobile Marketing Engagement
- Published in News Briefs
Marketo, Oracle Eloqua and Tableau are among the partners that have pre-integrated with Swrve.
Converser’s technology complements Swrve's existing product, extending the campaign types available to mobile marketers and making the integrated campaigns that deliver increased mobile engagement, retention and revenue more effective, company officials explained.
"Converser's interactive conversation functionality further extends our product, an open-platform that lets a brand easily integrate their other digital and real-world channels and initiatives with Swrve's rich real-time segmentation and personalization," said Swrve’s CEO Christopher S. Dean.