Sizmek To Acquire Rocket Fuel
- Written by Matthew Halchak
- Published in News Briefs
The acquisition will combine Rocket Fuel’s media optimization and AI-powered predictive analytics with Sizmek’s omnichannel platform. The deal connects more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries.
Completion of the acquisition is subject to customary closing conditions. The companies expect to finalize the acquisition in the third quarter of 2017.