SharpSpring Unveils Call Tracking Feature For Marketing Automation Platform
- Written by Brian Anderson
- Published in News Briefs
The first product enhancement since being acquired by SMTP in August, the call tracking feature aims to provide a unified look at prospective buyers by combining call tracking and web tracking data all in a single platform.
“With integrated call tracking, SharpSpring pulls together all relevant customer touch points in a single, powerful platform for the first time,” said Rick Carlson, president of SharpSpring. “Outbound email marketing, web tracking, one-off emails, inbound phone calls and notes from phone calls are all presented in real-time in a single, unified view, providing actionable sales intelligence and automated marketing communications.”