Responsys Announces Acquisition Of Smith-Harmon To Help Extend, Integrate Cross Channel Execution

Responsys used the platform of its annual Leaders Forum to announce an agreement to acquire Smith-Harmon Inc., an award-winning digital marketing services firm with a client list that includes Salesforce and Orbitz. The acquisition of Smith-Harmon is designed to help the customer base of Responsys with the strategic planning, creative design, and execution of integrated, cross-channel marketing programs.

Specifically, the Smith-Harmon acquisition augments existing Responsys services capabilities to deliver a new integrated offering for best-in-class marketing across email, mobile, social and web channels. The expanded services offering now encompasses strategy, creative and execution.

“We are committed to making smart investments that enable us to support our customers in the best way possible,” said Dan Springer, Chief Executive Officer of Responsys. “Smith-Harmon brings valuable experience and expertise marketers need to succeed in today’s cross-channel marketing world. Together, Responsys and Smith-Harmon create an interactive marketing services powerhouse, unmatched in the industry.”

The combination of this new services offering was also bolstered by the launch of the new Responsys Interact Suite, a comprehensive set of newly integrated products and capabilities designed to provide marketers with a single, collaborative solution to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across email, mobile, social and web channels. The Responsys Interact Suite is positioned to enable greater marketing efficiency, cross-channel coordination, customer engagement, and revenue.

The suite is a SaaS marketing solution allowing marketers to leverage data from multiple sources, deliver precisely personalized content, design and automate cross-channel programs, and coordinate workflow across teams – all from a single platform.