Rainmaker Launches Next Gen Platform For BtoB E-commerce Sales
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Rainmaker Systems recently announced the general availability of its next generation e-commerce SaaS platform for global software and subscription sales. The platform is designed to offer self-administration tools to assess online buying patterns; a rules engine for complex logic for BtoB sales; and support for global transactions.
The next generation platform is already in use by leading brands on a global basis, and the superior user experience has recently propelled a major software client to an over 20% year-over-year revenue increase over their previous vendor's implementation, according to a company press release.
This improved ease-of-use has enabled significant growth in average order size while simultaneously driving more pure-web orders. The client-facing self-administration capabilities of the Rainmaker SaaS platform and the robust open API architecture are designed to provide the flexibility needed to create, deploy and manage products, prices and promotions in real-time, to adapt to customer buying trends and maximize revenue.
Feature of the platform include an open API architecture designed to facilitate limitless integration options, as well as the ability to create custom workflows to fit customers’ buying habits. The platform is designed to support multiple currencies and languages, and handle complex product configurations. The platform’s reporting capabilities are designed to offer insight into web, rep and channel partner performance.