PathFactory Names Helen Baptist As New COO

PathFactory, a content insights and activation platform, appointed Helen Baptist as its Chief Operating Officer. She will lead all customer-facing departments, such as sales, marketing and customer experience, and oversee the company’s expansion into Europe.

Baptist joins the company from ItemMaster, where she served as Chief Customer Officer. Her previous experience also includes time as SVP of Marketing and Partnerships at Fishbowl Inc. and Senior Director of Corporate Relations Business Development at AARP.

“With its innovative platform and proprietary data set, PathFactory is incredibly well-positioned to transform the way companies deliver content on every channel, at every step of the customer journey,” said Baptist in a statement. “I’m excited to join the PathFactory team to ensure it continues to grow at a rapid pace and deliver exceptional value to its customers.”

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